This privacy policy sets out the principles that LVMH Perfumes & Cosmetics Group Pty Ltd (ABN 63 069 188 272) including each of its businesses, brands and divisions (“LVMH P&C” “we” “us”), will follow in the management of your personal information.

Your “personal information” is any information or opinion about you, or from which you are reasonably identifiable.

We may amend this privacy policy at any time and for any reason. The updated version will be available at We may highlight changes to this policy on our websites, but you should check this policy regularly for changes.

LVMH P&C is committed to protecting the privacy of individuals and is bound by the Australian Privacy Principles as set out in the Privacy Amendment (Enhancing Privacy Protection) Act 2012 (the “Act”). LVMH P&C will only collect, use or disclose personal information in accordance with the Act and this privacy policy. A copy of the Act, the Privacy Principles and guidance from the Office of the Australian Information Commissioner are available from the website of the Office of the Australian Information Commissioner (at


If you have any questions or comments about this Privacy Policy, or if you would like us to update or correct any information we have about you, please contact us by:

Level 9, 111 Elizabeth Street,
Sydney, New South Wales,
Australia 2000.


LVMH P&C will, from time to time, collect personal information in the course of its business.

We may use your personal information for the following purposes:

  • the purpose for which it was collected (and related purposes which would be reasonably expected by you);
  • purposes to which you have consented; or
  • as otherwise authorised or required by law.

Generally, we will only use the personal information that we collect about you for purposes connected with our business operations. These purposes may include:

  • verifying your identity;
  • contacting you (including via electronic messaging such as SMS and email, by mail, by phone or in any other lawful manner);
  • providing goods or services to you or receiving goods or services from you;
  • addressing any issues, problems or complaints that we or you have regarding our relationship; and
  • developing and improving our products, services and business.

The types of personal information LVMH P&C collects and the purposes for which that personal information is used will depend on the circumstances. Some examples of the types of information that LVMH P&C ordinarily collects in certain situations and how it is ordinarily used are set out below.


In general, LVMH P&C collects the following types of personal information about consumers: name, contact information (including postal and e-mail address and telephone numbers), gender, age and date of birth, product preferences, purchasing histories, and other information relating to a consumers’ dealings with us. We generally use this personal information to assist in the supply of products and services, for promotional purposes and for our internal administrative purposes.

LVMH P&C collects personal information from consumers in a number of different ways including directly from a consumer when they provide it to us (or our agents or contractors) including when a consumer:

  • visits our websites or counters;
  • acquires or uses our products;
  • enters a competition or promotion;
  • responds to a survey;
  • joins one of our clubs or mailing lists; or
  • otherwise contacts us.

 We may also generate personal information about consumers from information that we have. For example, by analysing our records of a consumer’s use of our products or services or the consumer’s previous dealings with us.

We may also collect personal information about consumers from publically available resources or (in circumstances where it is unreasonable or impractical to obtain it from the consumer directly) from third parties.

Applicants for employment

 LVMH P&C collects a range of personal information about applicants for employment such as name, contact information (including postal and e-mail address and telephone numbers), employment and training history and any other information included as part of an application, resume or curriculum vitae. We may also obtain personal information from psychological or aptitude tests and from referees. We use all of that information only to assess a person’s suitability for available employment positions. This information is collected when you submit an application for employment.

Suppliers, Purchasers and Contractors

 The personal information LVMH P&C collects about suppliers, purchasers or contractors who are individuals generally includes name, contact information (including postal and e-mail addresses and telephone numbers), payment and banking details. We use that information for our transactions with such persons, our internal administrative purposes related to our relationship with that person as a supplier, purchaser or contractor and in building and managing our commercial relationships. This information is collected when a supplier, purchaser or contractor contacts us, responds to a request for services, or otherwise offers to supply us with goods or services.

 The Act defines some types of personal information as “sensitive information”. Personal information about a person’s racial or ethnic origin, political opinions or memberships, religious or philosophical beliefs or affiliations, professional or trade association or union memberships, sexual orientation or practices, criminal record or health (including genetic and biometric information) is considered sensitive information. LVMH P&C does not generally collect sensitive information about individuals. If you provide sensitive information to us for any reason (for example if you provide us with health information such as information about allergies or skin conditions) you consent to us collecting, using and disclosing that information for the purpose for which you disclosed it and as permitted by the Act. We will handle any sensitive information that we receive in accordance with this.


We may disclose or provide access to your personal information to third parties in connection with the purposes described in section 2 of this policy. We may disclose your personal information:

  • to third party contractors appointed by LVMH P&C to perform services for us or on our behalf (such as marketing agencies, customer service organisations, parties who provide credit card processing services and website and data hosting providers);
  • to third parties for joint marketing and promotion of products and services or events that may be of interest to you;
  • to our related companies in Australia;
  • to our professional advisors, accountants, insurers lawyers and auditors on a confidential basis;
  • in the unlikely event that we, or any of our assets, are or may be acquired by a third party, to that third party and its advisors;
  • in certain circumstances, to third parties that require information for law enforcement or to prevent a serious threat to public safety;
  • as required or authorised by law; or
  • otherwise with your consent.

 LVMH P&C requires our contractors and third parties to keep personal information confidential and not to use or disclose it for any purpose other than performing services for us or on our behalf and to comply with this privacy policy and the requirements of the Act.

 You should be aware that some information that you upload to our social media pages may be available to be viewed by the public. You should use discretion in deciding what information to upload to such sites.


As LVMH P&C is an international business, some information (including personal information) may be transferred to countries outside of Australia in the ordinary course of our business including to parties located in:

  • France;
  • the USA;
  • New Zealand;
  • Hong Kong; and
  • other countries in Asia;
  • countries in the EU.

 When LVMH P&C discloses personal information outside of Australia we will comply with this privacy policy and the requirements of the Act.


Direct marketing involves communicating directly with you for the purpose of promoting the sale of goods and services to you. Direct marketing can be delivered by a range of methods including mail, telephone, email or SMS. We may use and disclose your personal information for the purpose of sending you direct marketing materials where:

  • you have consented to us doing so; or
  • it is otherwise permitted by law.

 You can unsubscribe from receiving direct marketing materials from us at any time by contacting us (see section 2 of this policy) or by ticking the unsubscribe box and returning to sender any mail or by utilising the unsubscribe link in our digital communication. We will act upon this information within 30 days of receiving it at our office.


LVMH P&C will take reasonable steps to keep any personal information we hold about you secure. However, except to the extent liability cannot be excluded due to the operation of statute, we exclude all liability (including in negligence) for the consequences of any unauthorised access to your personal information. Please notify us immediately if you become aware of any breach of security.


You have the right to seek access to personal information which LVMH P&C holds about you or to update or correct that information.

 There are a limited number of circumstances in which LVMH P&C may decline to grant such access. These are set out in the Act. LVMH P&C will grant access to information in accordance with the Act.

 To request to access, verify, correct, or update any personal information we hold about you, please contact us (see section 2 of this policy).

 If LVMH P&C is required to or otherwise agrees to grant access to the personal information, we will give access within a reasonable period of time.

 If LVMH P&C refuses to grant access to personal information, it will inform you of the grounds on which access is denied and advice you of your options to seek to have that decision reviewed.


If you are concerned that LVMH P&C may have breached its privacy obligations, the Act or this privacy policy please contact us (see section 2 of this policy). When contacting us, please provide as much detail as possible in relation to your issue or complaint. 

All complaints will be taken seriously and will be assessed by an appropriate person with the aim of resolving any issue in a timely and efficient manner. We request that you cooperate with us during this process and provide us with any relevant information we may require.

If you are not satisfied with our handling of your complaint, you may refer the issue to the Office of the Australian Information Commissioner (at


If you have any questions or concerns about LVMH P&C’s collection, use or disclosure of your personal information or if you would like to access, update or correct the information we hold about you please contact LVMH P&C’s Privacy Officer by one of the methods prescribed in section 2 of this policy.